Boucheron

BRIEF

A curated event concept designed to celebrate Boucheron’s 165th anniversary through an immersive brand moment titled Fleurs Éternelles. Set during Paris Fashion Week at the Grand Palais Éphémère, the event paid tribute to the house’s Nature Triomphante collection while unveiling new designs inspired by floral motifs from global markets. Featuring collaborations with visual artist Petrit Halilaj and digital art collective teamLab, the experience blended heritage, innovation, and sensory storytelling. With performances, Michelin-starred catering, and a high-profile guestlist, the event elevated brand perception, media visibility, and emotional connection with luxury consumers.