Subway

BRIEF

A culturally immersive campaign designed to reposition Subway in response to declining reputation, outdated brand perception, and reduced foot traffic. The strategy focused on introducing global menu items from international markets into the U.S., appealing to Gen Z's interest in diverse and experiential dining. Executions included social media rollouts, out-of-home advertising, limited-edition packaging, in-store gamification, and a mobile food truck activation—reframing Subway as a fresh, globally inspired brand aligned with modern consumer expectations.