Coachtopia

BRIEF

A data-driven integrated marketing strategy created to strengthen brand awareness and market positioning for Coachtopia, Coach’s sustainable sub-brand. Grounded in primary research, the campaign focused on Gen Z and Millennial consumers through surveys and focus groups. The outcome informed a multi-channel strategy featuring a limited-edition product line, a collaboration with The Ocean Cleanup, immersive pop-up experiences, and targeted digital content. The approach emphasized sustainability, transparency, and circular fashion while leveraging social media, influencer partnerships, and experiential retail to connect with conscious consumers.