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Jacquemus
Category
Fragrance Brand Extension, Product Launch Strategy
Social Media and Campaign Launch
BRIEF
A strategic fragrance extension for Jacquemus, introducing Le Rêve Provençal—a scent inspired by the landscapes of Southern France. This end-to-end project encompassed the fragrance formulation, bottle and packaging design, target customer profiling, and a full go-to-market strategy. Rooted in the brand’s minimalist aesthetic and emotional storytelling, the launch plan included a global rollout through direct-to-consumer channels, luxury retail partners, airport retail, and immersive brand experiences like lavender-themed pop-up cafés. The campaign leveraged social media, Paris Fashion Week activations, and influencer collaborations to drive awareness, aspiration, and sales.
