Bode

BRIEF

A hybrid brand experience project combining physical retail and digital innovation to elevate Bode’s customer engagement. Centered around a pop-up concept in Bryant Park, NYC, the activation featured a tailor shop, cultural café, and immersive storytelling to align with the brand’s artisanal heritage. A companion app was also developed, providing global access to Bode's collections and brand narratives. The experience aimed to attract a broader and younger audience, while reinforcing Bode’s ethos of craftsmanship, personalization, and cultural connection.