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Poppi X Doodle Jump
Category
Co-Branding Campaign, Experiential Marketing, Game Design
BRIEF
A collaborative brand campaign between Poppi and Doodle Jump designed to merge nostalgic gaming with modern wellness culture. The strategy introduced a Poppi-themed world within Doodle Jump 2, featuring branded in-game elements, custom characters, and a sugar-inspired villain. The activation extended across digital and physical touchpoints, including social media campaigns, outdoor advertising, grocery retail displays, exclusive merch, and interactive summer pop-up kiosks across major U.S. cities. The campaign aimed to sustain Poppi’s cultural relevance while reviving Doodle Jump by engaging both Gen Z and Millennial audiences through shared values of fun, health, and nostalgia.
